Poorly designed database systems have many negative effects on the application(s) and users they support.
Some issues include incomplete data, repetitive data, inappropriate data types, no indexing, slow performance, and bloated result sets.
As the database increases in size, these issues tend to adversely compound upon themselves until the system no longer meets business requirements.
Designing a scalable and high performance custom database requires detailed product knowledge, skill and experience.
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Well designed databases better support applications and users, increasing the return on investment.
A superior database design scales up gracefully and performs faster, thereby assisting your users to be more productive.